XPLORE ADVENTURE SERIES VEHICLES SUPPORT OUR NATIONAL PARKS

The first XPLORE Toyota FJ Cruiser will be auctioned with the proceeds donated to the National Parks Foundation.
XPLORE Special Edition packages will be available through participating new car dealerships nationwide in January 2011.



Press Release

Adrian, MI (December 20, 2010) – The National Parks are one of America's greatest treasures and a new line of adventure vehicles now gives you and your family another reason to support and enjoy a vacation this year to your favorite National Parks.

XPLORE Adventure Series vehicles will be available at your local new car dealers beginning in January 2011 and each one sold delivers a donation to the National Park Foundation for our National Parks. The first XLPLORE Toyota FJ Cruiser will be auctioned in the Spring of 2011 with the proceeds donated to the National Park Foundation.

"Venchurs is pleased to introduce the XPLORE Adventure Series line of specialty vehicles for all major brands of vehicles", states Jeff Wyatt, CEO of Venchurs. "It is a privilege to be able to support our National Parks and the automotive new car and Aftermarket communities, with a program that serves America's need for exciting vehicles."

XPLORE Adventure Series vehicles are available in four packages featuring increasing levels of equipment and capability. XPLORE Stage 1 Vehicle Packages featuring Katzkin leather interiors are available for Toyota, Jeep, Ford, Ram, Chevrolet, GMC, Nissan, Honda, Subaru, Hyundai and Kia vehicles.

XPLORE Stage 2 Vehicle Packages for select SUVs and trucks include, BFG off-road tires, Method aluminum wheels, Bilstein 5100 Series shocks, Magnaflow stainless steel cat-back exhaust and optional XPLORE/Katzkin leather and suede seats.

XPLORE Stage 3 gets serious; ARB winches, racks, rock-rails, suspension, roof-top tents, Warn winches and IPF lighting are all available as mix-and-match accessories.

XPLORE has partnered with TLC to offer Build-To-Order Stage 4 Toyotas and Jeeps with a multitude of custom personalized options including special paint, electronics and expedition-grade upfits.

Each XPLORE vehicle comes with a free, one-year Annual Pass to over 52 National Parks and other Federal lands. New owners receive a one-year membership in XPLORE CLUB and a subscription to XPLORE Lifestyle Journal; a high-quality quarterly featuring amazing places to go, fun things to do and interesting people.

"XPLORE vehicles are designed to deliver adventure for enthusiasts and families" quotes Ron Flint, XPLORE Program Director. "You can't have one of these in your driveway and not be inspired to get out into the Great American Outdoors!"

For more information, please visit www.xplorevehicles.com

Ford Vertrek Concept at 2011 Detroit Auto Show

The Ford Vertrek concept, revealed at the 2011 Detroit Auto Show, The Ford Vertrek concept previews the company's ambition for a next-generation, global compact SUV that could lead the industry in both design and fuel efficiency.

Key exterior features of the new design language include the familiar three-piece, lower trapezoidal grille; slimmer headlights and taillights; and a more muscular bonnet with an FPV-style bulge.

The Vertrek concept is equipped with a 1.6-liter Ford EcoBoost engine with Auto Stop-Start technology linked to a six-speed transmission. Outside the U.S., a production Vertrek would likely get a "wide range" of diesel engines, said the automaker.

Inside, the cabin has the usual futuristic touches, but in a nod to realism, the boot has a cargo capacity of 29.2 cubic feet (828 liters) which can be expanded to 66.3 cubic feet (1,879 liters) when the rear seats are folded down. Furthermore, the crossover comes loaded with tech goodies including SYNC, active park assist, BLIS (Blind Spot Information System) and Intelligent Access with push-button starting.






Press Release

FORD VERTREK CONCEPT PREVIEWS A SLEEKER, SPORTIER AND MORE STYLISH COMPACT SPORT UTILITY VEHICLE

• The Vertrek concept is Ford's vision for a utility vehicle that will appeal to customers around the globe; it signals the direction Ford will take in developing a new global utility vehicle

• The concept features a stylish design, outstanding cargo space and a 1.6-liter EcoBoost^TM engine equipped with Ford Auto Start-Stop technology that could deliver best-in-class fuel economy. These are key why-buys for customers around the globe

• Ford Vertrek concept is built on Ford's global C-segment platform, which will underpin more than 2 million vehicles globally by 2012

DETROIT, Jan. 10, 2011 - Ford Motor Company today unveiled its vision for a sleeker, sportier and more stylish compact sport utility vehicle (SUV) at the 2011 North American International Auto Show. The Ford Vertrek concept previews the company's ambition for a next-generation, global compact SUV that could lead the industry in both design and fuel efficiency.

The Ford Vertrek concept is based on Ford's global C-segment platform, which includes the all-new Ford Focus range launching early in 2011 in North America and Europe, plus the latest C-MAX and Grand C-MAX multi-activity vehicles. It represents the vision of the company's top design and engineering talent on how best to attract and satisfy future sport utility vehicle customers around the world.

"Vertrek concept is a no-compromise solution we feel utility vehicle customers will embrace around the world," said Derrick Kuzak, Ford group vice president of Global Product Development. "It is a revolution compared to what is typically seen in this segment in North America and is a stylish evolution compared with products outside North America. This new design is sleeker and more fuel efficient and delivers the capability, including people and cargo volume, customers demand globally."

The Ford Vertrek concept combines the best of Ford's distinctive European kinetic design styling and driving quality with outstanding levels of cargo space, trailer-tow and off-road capability for North America, promising a vehicle that meets the needs of next-generation compact utility vehicle customers around the world.

The sleek appearance of the Ford Vertrek concept has been honed aerodynamically to help support the program target of class-leading fuel economy and low CO2 emissions and complement the high-tech powertrain solutions Ford envisions.

Ford preliminary data show that a production vehicle based around the Vertrek concept would be at least 5 percent more aerodynamically efficient than current comparable Ford North American and European models, such as the Escape and Kuga.

Global solution for global needs
Ford's global C-segment platform allows for the efficient creation of vehicles that address consumer tastes around the world.

"Customer demands are converging globally toward a compact sport utility vehicle that is stylish and great fun to drive while at the same time providing the package, capability, engaging technology and fuel economy they expect," said Jim Farley, group vice president, Global Marketing, Sales and Service. "The Ford Vertrek concept will allow us to hear directly from these customers about trade-offs they are prepared to make as we look to deliver a future production model that brings to life all these attributes."

At least 10 new models will be built on the new global C-segment platform, which replaces three platforms currently in production regionally. By 2012, the new platform will account for more than 2 million units of sales, providing Ford with unprecedented economies of scale and an opportunity to offer customers around the world an array of new technologies and product features usually reserved for premium vehicles.

The compact sport utility vehicle segment is one of the largest (consistently in the top five), most competitive and fastest growing segments - more than doubling in market share since 2000 - in the U.S. It also ranks among the top four most cross-shopped segments in the U.S. It is a segment that Ford helped pioneer with the popular Escape model.

Growth in Europe of crossover products, similar to the compact sport utility vehicle segment in the U.S., has been astounding - up more than 200 percent since 2000. The Ford Kuga has consistently ranked third in its segment, in which all major manufacturers compete, since its launch in 2008. Nearly 70 percent of Kuga customers opt for the high series.

Globally, the compact SUV segment has shown growth since 2009, led by China and the U.S. The market in China is projected to increase 60 percent by 2011 compared with 2009.

"This segment is uniquely diversified across the globe," said Farley. "In the U.S. these are considered small cars, while in Europe and other markets they are considered midsize cars. No matter how you classify it, the segment is vitally important and only those manufacturers who demonstrate leadership in design, customer-focused technology, capability and fuel-efficient performance will succeed."

Kinetic design taken to the next level
The sporty, sleek Ford Vertrek concept builds on Ford's global kinetic design philosophy. This distinctive and continually evolving design language is rooted in creating cars that appear to be in motion even when stationary, while at the same time communicating the engaging driving experience that Ford cars deliver.

The starting point is creating an athletic stance for the vehicle, almost like a runner in starting blocks poised and ready to burst forward. Other key elements include dynamic lines and taut surfacing, again conveying muscularity and athleticism.

Vertrek concept builds on these kinetic design fundamentals, underscoring its on-road characteristics and off-road capability.

"The Ford Vertrek concept is inspired by contemporary compact sport utility customers' expectations and aspirations," said J Mays, group vice president, Design, and chief creative officer. "It unites stylish design, world-class craftsmanship and outstanding capability to present a fresh vision that we believe will resonate globally."

High-tech gasoline and diesel powertrain solutions
The Ford Vertrek concept shows how the vision of a next-generation, fuel-efficient compact SUV could become reality by extending the reach of the company's growing EcoBoost^TM engine and advanced turbo diesel common-rail direct-injection (TDCi) engine families while introducing Ford Auto Start-Stop technology.

EcoBoost is fundamental to Ford's strategy to provide technologically advanced, high-output, smaller-displacement powertrains that deliver uncompromised performance and fuel economy. Ford EcoBoost engines deliver fuel economy gains of up to 20 percent and reduction of CO2 emissions of up to 15 percent, compared with larger, less-efficient engines.

In addition to turbocharging with direct injection, Ford powertrain engineers have enhanced EcoBoost's technology capabilities by adding variable valve timing and precisely controlling all aspects of the engine. Ford has at least 125 patents on its EcoBoost technology.

Ford Vertrek concept features the highly efficient 1.6-liter four-cylinder Ford EcoBoost engine, giving the vehicle the power of a larger engine yet delivering significantly better fuel economy and CO2 emissions.

By 2013, 80 percent of Ford's global nameplates and 90 percent of Ford's North American nameplates will have an EcoBoost option.

Advanced diesel engines
Outside the U.S., Ford also offers customers a wide range of efficient and powerful Duratorq® TDCi engines, many of which could be applied to a future production model based on the Vertrek concept. Advanced diesel technology is especially vital in Europe - 96 percent of Kugas sold are diesel-powered.

The acclaimed 2.0-liter Ford Duratorq TDCi engine has recently been upgraded to deliver even higher efficiency with improved performance, fuel economy and refinement.

A more efficient combustion system enables greater peak power, significantly improved driveability with increased responsiveness and more pulling power at low engine speeds. It also delivers reduced fuel consumption and CO2 emissions. Depending on application, CO2 emissions are reduced by up to 7 percent compared to the previous 2.0-liter Duratorq TDCi engine.

Paired with the engine will be a fuel-saving six-speed transmission. By 2013, 100 percent of Ford vehicles in the U.S. will incorporate a six-speed transmission as part of the company's commitment to leadership in fuel-economy performance in all vehicle segments.

Automatic shutdown of engine saves fuel
Another key enabler of enhanced fuel efficiency is the Ford Auto Start-Stop system. This system automatically shuts down the engine when the vehicle is at idle - at a stoplight, for example - and quickly restarts the engine when the driver wants to move off.

An Auto Start-Stop system can reduce fuel consumption and CO2 emissions by up to 5 percent in mixed driving conditions. In city driving and in heavy traffic with frequent stops, the savings could increase to as much as 10 percent.

The advanced new Ford Auto Start-Stop system has been carefully designed with customer comfort in mind, providing consistent starting and stopping performance that is smooth, quiet and seamless, requiring no changes in driver behavior. When the engine shuts down, the electronic control unit immediately prepares the engine's systems for an instant restart. An integrated system of sensors is then used to detect when the driver performs an action that signals the intent to drive off, such as pressing the accelerator or clutch pedal.

As soon as the driver prepares to move away, the engine starts quietly and almost instantly; it takes the system only around 0.3 second to fire up the engine. The process is near imperceptible and happens before gear selection is completed. To support the increased number of engine starts, the starter motor is upgraded with a high-performance electric motor and a stronger pinion-engagement mechanism with reduced noise levels.

Smart Regenerative Charging
Advanced battery technology is required to ensure the main vehicle battery copes with the frequent charge-discharge cycles common with start-stop operation. Additional technologies ensure the battery is kept charged in the most efficient way.

A Smart Regenerative Charging system increases the alternator output when the vehicle brakes or decelerates. This converts the kinetic energy of the vehicle into electric energy without using additional fuel.

The "free" electric current is used to recharge the battery, so it can be used by the electrical systems at a later stage. This could be when the engine is switched off during a stop phase but also can be when the generator is operating in a less-efficient mode.

The battery has an advanced management system that continually monitors its status and communicates with the Ford Auto Start-Stop system, so that the regenerative charging feature can charge the battery in the optimal way. The Auto Start-Stop system knows how much battery charge is available, so that it can leave the engine running if the battery does not have a sufficient level of charge.

2011 Detroit Auto Show: Ford C-Max Energi and C-Max Hybrid

Ford has unveiled two new C-MAX hybrids at the North American International Auto Show.

The C-Max is essentially the same thing as the Grand C-Max that other markets get with its three-rows of seats and sliding rear doors. The C-Max Hybrid and C-Max Energi are actually based on the shorter-wheelbase five-passenger C-Max that is sold in Europe.

The C-Max Hybrid uses the Blue Oval's next-generation gasoline/electric powertrain technology, and we're told that fuel economy will be higher than the 41 miles per gallon that's currently on tap in the Fusion Hybrid sedan. By building upon the powersplit technology currently used in the automaker's hybrids, Ford says that the C-Max Hybrid will be able to operate in electric mode at speeds higher than 47 miles per hour.

Both hybrids are derivatives of the 2012 C-Max, a compact crossover that shares its underpinnings with the redesigned 2012 Ford Focus.




Press Release

FORD SUPERCHARGES ELECTRIC VEHICLE PLAN, UNVEILING NEW C-MAX ENERGI AND C-MAX HYBRID PRODUCTS

• Ford will launch C-MAX Energi, its first-ever production plug-in hybrid electric vehicle, and C-MAX Hybrid, a full hybrid variant, in North America in 2012 and Europe in 2013

• Both versions of the five-passenger multi-activity vehicle will leverage the company's global C-car platform, critically acclaimed powersplit hybrid architecture, next-generation driver information features and advanced, lighter and smaller lithium-ion (Li-ion) battery systems

• C-MAX Hybrid is targeted to deliver better miles per gallon than Ford Fusion Hybrid, the most fuel-efficient sedan in America

• C-MAX Energi targets more than 500 miles (800 kilometers) of driving range using the battery and engine, more than any other plug-in or extended-range vehicle. It also targets AT-PZEV status and delivers better charge-sustaining fuel economy than Chevrolet Volt

Detroit, Jan. 10, 2011 - Ford today revealed two next-generation hybrid vehicles - including its first production plug-in hybrid electric vehicle - at the 2011 North American International Auto Show, bringing consumers more choice, versatility and style for high-mileage family-friendly vehicles.

Ford C-MAX Energi plug-in hybrid and C-MAX Hybrid are based on the new Ford C-MAX five-passenger multi-activity vehicle, and each will offer high mileage and low emissions as well as distinctive body design and a flexible interior. The plug-in hybrid and third-generation full hybrid leverage Ford's global C-car platform, acclaimed powersplit architecture, next-generation driver information features and advanced lithium-ion battery systems.
"C-MAX Energi and C-MAX Hybrid will be perfect for families looking to maximize their hybrid car experience," said Nancy Gioia, Ford director of Global Electrification. "Thanks to the versatile interior, these cars are going to appeal to environmentally conscious consumers who need room to grow."

C-MAX Hybrid is targeted to deliver better fuel economy than the 41 mpg Ford Fusion Hybrid, the most fuel-efficient sedan in America today. It builds on the success of the critically acclaimed powersplit architecture Ford uses in its current hybrids, allowing it to operate in fuel-saving electric mode beyond 47 mph.

Both the C-MAX Energi and C-MAX Hybrid models will be built alongside the all-new 2012 Ford Focus and Focus Electric at Ford's Michigan Assembly Plant in Wayne, Mich. The plant's production is powered in part by one of the largest solar energy generator systems in the state. The C-MAX Energi and C-MAX Hybrid vehicles sold in Europe in 2013 will be built at Ford's plant in Valencia, Spain, starting in 2013.

The plug-in advantage
Targeted to achieve AT-PZEV (Advanced Technology Partial Zero Emissions Vehicle) status, C-MAX Energi provides maximum fuel efficiency by pairing a high-voltage lithium-ion battery and electric traction motor with a high-efficiency Atkinson-cycle gasoline engine. This allows it to run in electric mode before using the gasoline engine.

C-MAX Energi will offer more than 500 miles (800 kilometers) of overall driving range using the battery and engine - more than any other plug-in or extended-range electric vehicle. C-MAX Energi delivers better charge-sustaining fuel economy than Chevrolet Volt.

In general, plug-in hybrid vehicles offer several benefits, including:

• Electric driving range, perfect for emissions-free and silent city driving
• Potential consumer savings on energy and fuel costs thanks to improved fuel efficiency over a standard hybrid
• Reduced dependency on petroleum and increased energy independence
• Reduced environmental impact through reductions in greenhouse gas emissions
• Increased use of electricity from renewable energy sources (e.g. wind and solar), where available, for vehicle recharging

"A plug-in hybrid owner may make fewer trips to the pump to refuel because of its all-electric mode capability," said Derrick Kuzak, Ford vice president of Global Product Development. "Conveniently, they'll be able to recharge their plug-in hybrid at home overnight. And they'll never have to think about the vehicle's electric range, because the plug-in hybrid seamlessly shifts to fuel power when needed."

The development of Ford's first-ever production plug-in hybrid leverages more than 200,000 miles of road testing conducted in collaboration with a coalition of 10 utility companies, the U.S. Department of Energy, the New York State Energy Research and Development Administration and the Electric Power Research Institute.

Getting charged up
C-MAX Energi and C-MAX Hybrid will use advanced lithium-ion battery systems developed and assembled in-house by Ford in Michigan. Each system is smartly designed to maximize use of common, high-quality components, such as control board hardware that has proven field performance in Ford's current, critically acclaimed hybrid vehicles.

Li-ion battery packs offer a number of advantages over the nickel-metal-hydride (NiMH) batteries that power today's hybrid vehicles. In general, they are 25 to 30 percent smaller and 50 percent lighter, which makes them easier to package in a vehicle, and can be tuned to increase power to boost acceleration or to increase energy to extend driving distance.

While C-MAX Hybrid will operate much like today's hybrid vehicles, C-MAX Energi will benefit from daily charging to maximize its all-electric range. Thanks to the efficiencies of its right-sized battery system, the plug-in hybrid easily recharges 100 percent overnight on a 120-volt outlet.

A full charge in C?MAX Energi allows owners to increase their driving significantly in all-electric mode and drastically reduce their use of the on-board fuel engine.

On start-up, C-MAX Energi will operate in charge-depletion mode, providing electric driving range. When the battery has been depleted or certain conditions are met, it switches to charge-sustaining hybrid mode for continued optimal fuel efficiency.

Ford worked with a supplier to provide an industry-standard five-point plug for C-MAX Energi (and new Focus Electric) that is ergonomically comfortable to hold as well as durably and distinctively designed. The plug handle uses a matte-finished black rubber for a comfortable, non-slip grip and the plug head is shielded with a glossy white hard plastic to protect the electronics. The Ford Blue Oval trademark helps make the device immediately recognizable.

When the cord set connector is plugged into the vehicle's charge port, which is located conveniently between the driver's door and front wheel well, it activates a light ring that loops around the port twice in acknowledgement of connectivity. The light ring then illuminates in quadrants as the vehicle charges. Flashing quadrants represent charge in progress and solid-lit quadrants show stages of charge completion. When the entire ring is solidly lit, the vehicle is fully charged.

Smarter interface
C-MAX Energi owners will have access to a suite of driver information systems - on-board and off-board - designed to help them manage the recharge process, manage the most eco-friendly route on-board, remotely control their vehicle's charge and preconditioning settings, monitor battery state of charge and maximize energy efficiency to extend use of electric mode. C-MAX Hybrid owners also will benefit from the on-board features.

Among these tools is a unique execution of MyFord Touch^TM driver connect technology, especially for electrified driving. It offers exceptional configurability of vehicle information, including fuel level, battery power level, and average and instant miles per gallon.

The cluster's new MyView feature allows drivers to access even more vehicle data such as the electrical demands of vehicle accessories, including air conditioning, which influences fuel economy and the electric driving range of the C-MAX Energi.

The Brake Coach feature helps to educate drivers to optimize their use of the regenerative brakes to recapture kinetic energy and send it back to the battery, also reducing wear on the brakes.

Long-term fuel efficiency can be displayed in two ways - either as a traditional chart or using an innovative display that shows a growing leafy vine on the right side of the cluster. The more efficient a customer is, the more lush and beautiful the leaves and vines become, creating a unique visual reward for the driver's efforts.

To reinforce the message, at the end of each trip a display screen provides distance driven, miles gained through regenerative braking, fuel consumed (average and total) and a regenerative braking score.

New MyFord Mobile
Off-board, C-MAX Energi owners in North America can maintain constant contact with the car anywhere they have mobile phone or web access using the Ford-developed MyFord Mobile.

MyFord Mobile enables access to a secure Ford website and smartphone/feature phone app to get instant vehicle status information, perform key functions remotely, monitor the car's state of charge and current range, get various alerts including when the vehicle requires charging, remotely program charge settings and download vehicle data for analysis.

The feature also allows the owner to program the vehicle to use electricity from the grid to heat or cool the battery and cabin while plugged in. For example, during hot summer months, owners can preprogram the car the evening before to be fully charged - and fully cooled to a particular temperature - by a certain time the following morning. Users can also locate the vehicle with GPS, remotely start the vehicle, and remotely lock and unlock the car doors.

Working with MapQuest®, MyFord Mobile can communicate charge station and other points of interest to C-MAX Energi using SYNC's Traffic, Directions and Information (TDI) service. Turn-by-turn guidance is provided by the in-car map-based Navigation System. Drivers can also get up-to-date charging station information in their vehicle directly through SYNC TDI simply by connecting to SYNC Services.

Value charging, powered by Microsoft
Using the value charging feature, powered by Microsoft, C-MAX Energi owners in North America will be able to optimize their home's energy use and vehicle recharging practices. Value charging allows Ford customers to reduce their electricity costs by taking advantage of off-peak or reduced rates from their utility without a complicated set-up process.

"Although C-MAX Energi owners won't have to plug in, by doing so they'll get the benefits of driving in electric mode for longer distances; that can mean fewer trips to the gas station and less emissions when driving," said Sherif Marakby, director of Ford's hybrid and electric programs. "That's why we'll be providing C-MAX Energi and C-MAX Hybrid owners with a user-friendly interface and tools like value charging that will help them get the most out of the vehicle's electric mode capability."

Proven powersplit technology
C-MAX Energi and C-MAX Hybrid build on the success of the critically acclaimed powersplit architecture Ford uses in its current hybrids, including the Ford Fusion Hybrid, winner of the 2010 MOTOR TREND Car of the Year® award.

In a powersplit hybrid, the electric motor and gasoline-powered engine can work together or separately to maximize efficiency. The engine also can operate independently of vehicle speed, charging the batteries or providing power to the wheels as needed. The motor alone can provide sufficient power to the wheels in low-speed, low-load conditions, and work with the engine at higher speeds.

While this system enables the current Fusion Hybrid to operate in fuel-saving electric mode up to 47 mph, Ford is targeting higher electric operating speeds for C-MAX Hybrid and even more capability for C-MAX Energi, which will have the advantage of additional battery power.

Ford's global C-car strategy
C-MAX Energi and C-MAX Hybrid are two of at least 10 new models or derivatives that Ford will launch around the world based on its new global C-car platform - Ford's first truly global One Ford platform.

Ford's new generation of C-segment vehicles will be sold in more than 120 markets and will account for more than 2 million units annually. The C-segment accounts for one in four cars sold worldwide today and, in conjunction with the B-segment, is expected to rise to 50 percent of all cars sold globally by 2013.

The all-new C-MAX lineup also introduces a number of advanced new technologies to the compact multi-activity vehicle class. More often found only on larger or more premium cars, these technologies are focused on enhanced comfort, safety and sustainability, including the availability of new and powerful, yet highly fuel-efficient, low-CO2 Ford EcoBoost^TM gas engines.

The previous European C-MAX established a reputation for providing a balance of enjoyable driving dynamics and impressive comfort. The all-new model is set to take that performance to a new level, giving drivers a class-leading combination of responsive, sporty handling and overall refinement approaching the standards usually associated with larger, luxury vehicles.

C-MAX Energi and C-MAX Hybrid are two of five electrified vehicles that Ford will bring to the North American market during the next two years. In addition, the Ford Transit Connect Electric small commercial van, built in collaboration with Azure Dynamics, began initial production at the end of 2010, and Focus Electric will launch in late 2011. A second next-generation hybrid electric vehicle will be announced later and available in North America and Europe in 2012.

Ford Focus Electric Revealed【Video】

This is the new Ford Focus Electric, just unveiled at CES 2011, the Consumer Electronics Show in Las Vegas. The Ford Focus Electric will become the first electric production car from Ford, and the first of five electric or electrified (hybrid) vehicles that Ford will put on sale in North America and Europe by 2013.

The all electric powertrain is designed for reliability and smooth instant responsiveness. Top speed is electronically limited to 84 PMPH. It will have “agile and sporty” acceleration and ride and handling with a more silent though very similar performance to its gas powered Focus sister.

Visually, the Focus Electric has an improved aerodynamics package to improve drag, incorporating a new front fascia that looks like something right out of the Aston Martin school of design. (Too bad this isn't the Cygnet, huh?) The only other major design changes are the addition of a charging port with an LED ring to the left of the driver's door and a new set of 15-spoke 17-inch alloy wheels wrapped in low-rolling resistance tires. And speaking of LEDs, while the gasoline-powered Focus' LED eyebrow above the headlamp is only available in Europe, Ford tells us that the North American-spec Focus Electric will wear this bit of accent lighting when it hits production.

Inside, the cabin features recycled fabrics, a keyless ignition, a Sony audio system, an EcoGuide instrument cluster, and a unique version of MyFord Touch. The latter system displays information such as battery status, estimated range remaining, and the electrical demands of vehicle accessories such as the air conditioner.  This particular version of MyFord Touch has also been optimized to work with the MyFord Mobile app which allows users to remotely lock and unlock doors as well as setup a charging schedule so the vehicle can be recharged at night when electricity rates are cheaper.

Ford, having learned the art of milking better than a dairy farmer, says the CES nugget is only a tease, and more info about the Focus EV is to come. The Focus EV is based on the not-yet-launched 2012 gasoline Focus small car, meaning that Ford didn't have to create a unique (read expen$ive) electric-car chassis.




Press Release

INTRODUCING ALL-NEW FOCUS ELECTRIC - GO FUEL-FREE WITH FIRST ZERO-EMISSIONS PASSENGER CAR FROM FORD

• All-new Ford Focus Electric is the first fuel-free, rechargeable passenger car from Ford and one of five new electrified vehicles Ford will deliver by 2013 in North America and Europe

• Focus Electric will offer a mile-per-gallon equivalent better than Chevrolet Volt and competitive with other battery electric vehicles

• The all-electric Focus is capable of fully recharging in three to four hours at home using the available wall-mounted 240-volt charge station - charging in half the time of the Nissan Leaf

• The new Focus Electric offers value charging, powered by Microsoft, to help owners in the U.S. charge their vehicles at the cheapest utility rates, lowering the cost of ownership

• Focus Electric provides a special version of MyFord Touch^TM driver connect technology especially for electric customers and introduces MyFord Mobile, a smartphone app and website for monitoring key vehicle functions and charge settings while mobile

DEARBORN, Mich., Jan. 7, 2011 - Ford Motor Company unveiled today its all-new Focus Electric - the company's first-ever all-electric passenger car. The zero-CO2-emissions, gasoline-free version of Ford's popular small car is the flagship of the company's growing fleet of hybrid, plug-in hybrid and all-electric vehicles coming to North America and Europe by 2013.

"Focus Electric is the flagship of our new family of electrified vehicles, showcasing our commitment to offer consumers choice when it comes to fuel-efficient or fuel-free vehicles," said Derrick Kuzak, Ford group vice president for Global Product Development. "Its advanced powertrain will deliver significant energy efficiency advantages and zero CO2 emissions without compromising driving enjoyment. And its suite of smart driver information technologies will transform the way customers think about energy usage and their transportation needs."

The Focus Electric will launch in late 2011 and is designed to offer enough range to cover the majority of daily driving habits of Americans. It will offer a mile-per-gallon equivalent better than Chevrolet Volt and competitive with other battery electric vehicles.

A full recharge is expected to take three to four hours at home with the 240-volt charge station -half the charge time of the Nissan Leaf.

Focus Electric introduces new features and technologies - including a unique version of the MyFord Touch driver connect system especially for electric vehicles, a new value charging feature powered by Microsoft and a smartphone app called MyFord Mobile that helps plug-in owners control their vehicles remotely.

The sleek and stylish five-door hatchback leverages Ford's global C-car platform shared by the gasoline and diesel-powered Focus models, which debuted at the 2010 North American International Auto Show and were launched at the Paris Motor Show in September.

Both Focus gasoline and electric variants to be sold in North America will be built at Ford's Michigan Assembly Plant in Wayne, Mich., with production powered in part by one of the largest solar energy generator systems in the state.

For European markets, a decision on where the Focus Electric will be built is currently being finalized.

Focus Electric is one of five new electrified vehicles included in Ford's electrification strategy. Initial deliveries of Transit Connect Electric began in North America at the end of last year and the vehicle will be launched in Europe later in 2011.

A real car
Not only is Focus Electric designed to provide outstanding energy efficiency and reliable operation, it also delivers real driving enjoyment. The all-electric powertrain and single-speed transmission provide immediate responsiveness and smooth acceleration when the driver pushes down the accelerator, up to a top speed of 84 mph (136 kph).

Much of Focus Electric's steering, handling and braking feel is shared with the agile, sporty, fuel-powered Focus models upon which it's based, making Focus Electric a dynamic driver's car. At the same time, the absence of a gasoline or diesel engine and outstanding aerodynamics lead to a remarkably quiet, comfortable in-car experience.

"More than any other electric vehicle on the market, Focus Electric loses none of the dynamics and quality of driving a traditional car," said Sherif Marakby, director of Ford's electrification programs and engineering. "It shares many of the same premium components and features as its gasoline-powered counterpart, while delivering distinct efficiencies and a uniquely exciting driving experience."

Focus Electric offers a host of standard safety and security features including six airbags and electronic traction control, along with hands-free SYNC® telephone connectivity and MyKey® for North America. Extensive eco-friendly materials, such as bio-foam seat cushions and recycled fabrics also are featured in the vehicle.

Other standard features on Ford Focus Electric for North American customers include a unique execution of MyFord Touch driver connect technology, 15-spoke 17-inch aluminum wheels, a 60/40 split rear bench seat, push button start, AM/FM/CD/MP3 Sony® Audio with nine speakers, Sirius® Satellite Radio with Travel Link, HD Radio^TM and voice-activated Navigation System.

Plug and play
Future owners of the Focus Electric will likely recharge the car's advanced, Ford-engineered lithium-ion battery pack at home on a daily basis, using the recommended 240-volt wall-mounted charge station that will be sold separately or the 120-volt convenience cord that comes with the vehicle.

When plugged in, the Focus Electric onboard charger converts AC power from the electric grid to DC power to charge the liquid-cooled/heated battery pack.

"We're very excited about the potential of Focus Electric in the marketplace. With so many of us accustomed to recharging mobile electronics on a daily basis, we're confident our customers will take to the vehicle recharging process just as easily, because that's exactly what it is - easy," said Nancy Gioia, Ford director of Global Electrification. "Not only have we made the practice of plugging in simple and straightforward, we're working with leading technology companies and the utility industry to make the EV experience empowering and engaging."

An empowering experience
Focus Electric owners will be provided with a suite of driver information systems - on-board and off-board - designed to help them manage the recharge process, manage the most eco-friendly route on-board, monitor battery state of charge and maximize energy efficiency to optimize their driving range. This carefully engineered set of tools is designed to give Focus Electric the edge over competitive products, providing new electric vehicle owners the information they need to enjoy all the freedom gas-free driving has to offer.

Among these tools is a unique execution of MyFord Touch driver connect technology. Thoughtfully developed for electric vehicle owners, it offers innovative presentation of vehicle information, such as battery state of charge, distance to charge point, the corresponding range budget and expected range margin. The system's MyView feature allows drivers to access even more vehicle data including the electrical demands of vehicle accessories such as air conditioning, which can impact driving range.

Just as the growing leafy vine of first-generation SmartGauge^TM with EcoGuide represents fuel efficiency in the Ford Fusion Hybrid, the cluster display in Focus Electric uses blue butterflies to represent the surplus range beyond one's charge point destination - the more butterflies there are, the greater the range.

Ford designers were inspired by the phenomenon known as "the butterfly effect," in which a small change, like choosing to drive an electric vehicle, can have an enormous impact. To reinforce the message, at the end of each trip a display screen provides distance driven, miles gained through regenerative braking, energy consumed and a comparative gasoline savings achieved by driving electric.

The cluster is also integrated with the MyFord Touch map-based Navigation System using the vehicle's center stack 8-inch touch screen. After adding their driving destinations, including their next charge point, into the vehicle's Navigation System, the vehicle will coach drivers on how to achieve the desired range - or if travel plans need to be adjusted. The on-board Navigation System provides an EcoRoute option based on characteristics of efficient EV driving.

Remote control
Off-board, Focus Electric owners in North America will be able to maintain constant contact with the car anywhere they have mobile phone access using the Ford-developed MyFord Mobile app.

MyFord Mobile is an app that enables access via a smartphone or web-based interface to:

• Receive instant vehicle status information
• Perform key functions remotely
• Monitor the car's state of charge and current range
• Get alerts when it requires charging or has finished charging
• Remotely program charge settings and download vehicle data for analysis

The feature also allows the owner to program the vehicle to use electricity from the grid to heat or cool the battery and cabin while plugged in - called preconditioning. For example, during hot summer months, owners can preprogram the car the evening before to be fully charged - and fully cooled to a particular temperature - by a certain time the following morning. Users can also locate the vehicle with GPS, remotely start the vehicle and remotely lock and unlock the car doors.

Working with MapQuest®, MyFord Mobile can communicate charge station and other points of interest to Focus Electric using SYNC's Traffic, Directions and Information (TDI). Turn-by-turn guidance is provided by the in-car map-based Navigation System. Drivers can also get up-to-date charging station information in their vehicle directly through SYNC TDI simply by connecting to SYNC Services.

Value charging
The new Focus Electric offers a unique value charging feature, powered by Microsoft, to help owners in the U.S. charge their vehicles at the cheapest utility rates, lowering the cost of ownership.

"Value charging allows our customers to reduce their electricity costs by taking advantage of off-peak or other reduced rates from their utility without a complicated set-up process," said Ed Pleet, manager, Ford Connected Services Organization. "This is a ‘set it and forget it' approach for the customer to reduce energy cost."

The tool is designed to help customers avoid unnecessary expense by providing an optimized charge. In the future, these smart charging habits will help utility companies understand and better manage the demands placed upon the electric grid because of electrified vehicles.

Getting charged up
Focus Electric owners are likely to handle one of the vehicle's charge cord connectors two or more times each day. That's why Ford worked with supplier Yazaki to provide an industry-standard five-point plug that is ergonomically comfortable to hold as well as durably and distinctively designed.

The plug handle uses a matte-finished black rubber that allows for a comfortable, non-slip grip. The plug head is shielded with a protective glossy white plastic.

When the cord set connector is plugged into the vehicle's charge port, which is conveniently located between the driver's door and front wheel well, it activates a light ring that loops around the port twice in acknowledgement of connectivity. The light ring then illuminates in quadrants as the vehicle charges. Flashing quadrants represent charge in progress and solid-lit quadrants show stages of charge completion. In the unlikely event of a fault, the entire ring will flash. When the entire ring is solidly lit, the vehicle is fully charged.

Batteries included
Focus Electric will be powered by an advanced lithium-ion battery system engineered by Ford in cooperation with supplier LG Chem. The battery system utilizes heated and cooled liquid to help maximize battery life and fuel-free driving range.

Thermal management of lithium-ion battery systems is critical to the success of pure electric vehicles. Focus Electric uses an advanced active liquid cooling and heating system to precondition and regulate the temperature in its larger, more complex lithium-ion battery system.

The active liquid system heats or chills a coolant before pumping it through the battery cooling system. This loop regulates temperature throughout the system against external conditions. On hot days, chilled liquid absorbs heat from the batteries, dispersing it through a radiator before pumping it through the chiller again. On cold days, heated liquid warms the batteries, gradually bringing the system's temperature to a level that allows it to efficiently accept charge energy and provide enough discharge power for expected vehicle performance.

"Focus Electric is the culmination of years of research and development," said Kuzak. "More importantly, it's the start of an exciting new era for Ford and our customers."